For which questions do you provide benchmarks?
They are available for all best practice questions and categories, but not for custom questions. If you create custom questions in your survey we can not provide you with the benchmark data, which is why we recommend using our best practice questions.
Who can see them?
Depending on your company's visibility settings, benchmarks are visible to survey owners and admins of the account, managers, and employees.
How are they calculated?
Benchmarks are up-to-date - we only include responses from the last 12 months. As such, expect them to change from time to time. We try to automatically include companies that are similar to your own company or industry; as a fallback, a representative set of Leapsome customers is chosen. We provide benchmarks for companies in your industry as well as your location and size to provide you insight on where your score lies within the categories that are relevant for you.
To ensure the validity of survey benchmarks, we only show the results if at least 20 companies participated and at least 500 users provided responses. Our benchmark scope is updated every day, that's why we can't provide the exact number of responses as it does not remain static.
Why should you care about benchmarks?
Survey benchmarks are important for companies because they provide a valuable tool for making informed decisions based on the results of a survey. By comparing the results of a survey to established benchmarks, companies can identify areas for improvement and implement strategies to address any issues or concerns.
They are a great tool for giving you context to understand your own data and making sure that you focus on the right improvement areas.
Be sure to interpret them with care and not "aim for the benchmark". Different topics may well have a different priority at other companies. Make sure to identify what is important in your context and aim high for these cases.
Company average benchmarks – comparing internal groupings to your company average:
You can also use internal benchmarks. For example, if you want to see how your sales team is feeling in comparison to the company average, this is when you'd want to use the company average benchmark. This will be shown in the heatmap as the left-most column. You can turn off the ability for others to see this benchmark (if you've made survey results visible via the 'visibility' settings), by turning off the 'Company-wide' benchmark visibility toggle.