Defining questions for your survey

Best practice questions

When creating a new survey, you can either select scientifically backed "question packs" or define your own questions. Choosing our best practice questions comes with a number of benefits:

• Each question has been phrased by professionals in a way to elicit a response on a single dimension. In other words, you don't risk mixing different aspects you want to learn about.
• For each question pack, we offer "topic scores" that combine the results from questions focused on a certain topic, such as "Engagement" or "Goal alignment". These are useful higher-level indicators that help you shape your strategy.
• In the future, we will provide industry-level benchmarks for these topics, allowing you to compare results (anonymously) with similar companies.

Custom questions and topics

With that in mind, you may obviously also define your own questions - to do so, simply click "Add custom question" when setting up your survey. Custom questions can either be

• open-ended questions, asking for a qualitative comment, such as: "What do you think of the new remote work policy?"
• scaled statements, asking for a 0-10 rating and an optional qualitative comment, such as "I feel I am given enough freedom to decide how to do my work".
  

You can add custom questions to one of the existing topics or easily create custom topics during the question setup.

Question Rotation

For longer surveys it usually makes sense to enable question rotation - especially if you're running the survey on regular and frequent basis. You can rotate questions based on a set maximum number of questions or maximum number of topics per survey round.