Cultural transformation is a gradual process, and while initial engagement with new values or initiatives may be low, there are key strategies to increase impact and adoption.
1. Cultural Change Takes Time
Recognize that embedding new values is a long-term effort. Change won’t happen overnight, so set realistic expectations and allow time for behaviors to evolve.
2. Leadership Must Role-Model Values
Leaders, especially at the C-suite and managerial levels, must not only communicate the values but also actively demonstrate them. Leadership engagement is critical for cascading the values throughout the organization.
3. Leverage Champions
Appoint "Champions" who embody the values and are passionate about spreading them. These employees, who are ideally from a mix of different levels of seniority, can encourage peers, lead by example and help create momentum.
4. Embed Values Through Key Practices
- Hiring & Reviews: Integrate cultural fit questions into recruitment and performance reviews.
- Recognition: Reward employees who consistently demonstrate the values.
- Visibility: Reinforce values with branded merchandise, recognition walls, and digital displays.
- Ongoing Communication: Regularly update and engage employees with reminders, recognition, and leader communication.
5. Measure & Incentivize
Track engagement with values-based initiatives and celebrate top contributors. Offer incentives like rewards or shoutouts to keep participation high and reinforce behaviors.
These strategies help ensure that values are not just communicated, but actively embedded into the organization over time.